United SportsCar Racing seen on FOX in ’14

August 9, 2013

United SportsCar Racing seen on FOX in ’14

August 9, 2013

fox

Debuting in 2014, the new United SportsCar Racing championship will be shown in the US on the new Fox Sports networks which make their debuts next week on August 17.

speed

FOX Sports and IMSA (International Motor Sports Association) announced today a five-year multi-media rights deal running through to the 2018 season.

The current fan favorite SPEED TV (pictured right with pit lane reporters Andrew Marriott and Jamie Howe) will be known as Fox Sports 1 in eight days time while a new Fox Sports 2 will emerge from the channel previously known as FUEL.

Next week’s Kansas round of the GRAND-AM Rolex Series will be the first event shown on the new networks on Fox Sports 2.

“It’s hard to argue that there’s a global media company more equipped and better resourced to cover and broadcast sports car racing than FOX Sports,” said Ed Bennett, CEO of IMSA.

“By partnering with FOX Sports for the next five years, United SportsCar Racing, Continental Tire Sports Car Challenge and their teams, tracks, drivers and sponsors are positioned for strong exposure while our existing fans can expect top-notch presentation, promotion and marketing.”

With the 2014 schedule still being finalized, exact distribution plans currently are being determined, but fans can expect to see a mix of races available on both FOX Sports 1 and FOX Sports 2. Under the new arrangement, FOX Sports also has the right to stream all IMSA races as part of its FOX Sports GO product. IMSA retains additional digital rights including alternate camera angles and full race replays.

“It’s a fantastic opportunity to partner with IMSA and newly formed United SportsCar Racing,” said Billy Wanger, FOX Sports EVP of Programming & Research.

“Our commitment to motorsports remains very strong across the FOX family of networks, and this relationship with what is now a unified sports car community delivers a strong package of racing content for its passionate fans.”

Today’s announcement, which comes on the heels of last week’s news that FOX Sports will broadcast NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series races through 2024, bolsters FOX’s expansive motorsports coverage.

“FOX Sports has shown a thirst for live sports programming, and in particular live motorsports programming,” said Scott Atherton, ALMS President and CEO.

“We’re thrilled to have partnered with FOX Sports on this deal, rounding out their motorsports coverage with this content and giving sports car racing fans a place to call home for the next five years.”

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