The Road Ahead – Part 3 of 3

October 14, 2012

The Road Ahead – Part 3 of 3

October 14, 2012

American Le Mans Series and GRAND-AM merger:

2014 Schedule

With 19 different race tracks on their respective 2012-2013 schedules, the new series will have an excellent pool of prospective venues from which to draw.

Early indications are that the series will roll out a powerful 12-race schedule for 2014 comprised of the best of the best and likely opening with a terrific 1-2 punch: the Rolex 24 Hours of Daytona followed by the Mobil One Twelve Hours of Sebring.

Think of a 2014 season that includes Watkins Glen, Road Atlanta, Road America, Indianapolis, the new Circuit of the Americas, Mid-Ohio, Mosport and Monterey together with street circuits like Long Beach, Belle Isle (Detroit) and Baltimore – just half of the prospects.

Key Partners

Sponsorship and broadcast partners will be important pieces of the new series with GRAND-AM’s marketing and broadcast horsepower from NASCAR expected to help deliver an improved package for fans, series, team and event sponsors.

The Ultimate Question

Will fans, sponsors, promoters, manufacturers, teams and media support the new series?

With considerable upside if successful, there is at least one point on which virtually all involved agree: “We’ve got one shot to get this right.”

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