The Race to Erace Hunger

October 16, 2012

The Race to Erace Hunger

October 16, 2012

The Extreme Speed Motorsports (ESM) team has a new look for this weekend’s Petit Le Mans plus a renewed hunger for not only on-track success, but to help a special cause – World Food Day – today, October 16.

The team is changing their familiar black and green Patrón livery to the blue and silver colors of the Ultimat Vodka brand for the October 20th season finale to create awareness and generate donations for Action Against Hunger.

Action Against Hunger is a global organization committed to saving the lives of malnourished children across the world and provides communities access to safe water and sustainable solutions to hunger.  The organization has lifesaving programs in more than 40 countries around the global and assists more than seven million people each year.

Ultimat Vodka and Action Against Hunger are long-time partners in the fight against global hunger. During the race week, Ultimat is featuring the organization on the No. 01 and No. 02 Ultimat Vodka Extreme Speed Motorsports race cars.

“Here at Action Against Hunger, we’re thrilled to continue our strong partnership with Ultimat in the fight against global hunger, said Matt Aubry, Director of External Relations, Action Against Hunger.  “The brand’s sponsorship of the American Le Mans Series Petit Le Mans Race, including the honor of featuring us on their race cars, is a great way to shine a light on our shared commitment.”

Corresponding with the start of the holiday giving season and World Food Day on October 16, ESM, the team has launched the campaign “Race to Erace” hunger throughout the world.  As part of the special livery at Petit Le Mans, fans can contribute to Action Against Hunger at www.actionagainsthunger.org/ultimat.  The online fundraising campaign supporting Action Against Hunger, will run through the end of the year. A donation of just $45 can save a life by providing one malnourished child with treatment.

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