More Formula E television deals locked in

March 17, 2014

More Formula E television deals locked in

March 17, 2014

formulae_TV_3_17_14With television coverage already locked on Fox Sports in the US and TV Asahi in Japan, England is the latest country to confirm a major network with all 10 rounds of the 2014/2015 FIA Formula E Championship televised live and free-to-air in the UK with leading UK network ITV.

Live coverage will be screened on ITV4 and ITV4 HD, alongside coverage on www.itv.com. The program will also be available via the on-demand ITV Player service.

3. Lucas di Grassi entertaining crowds in the new Formula E carAll programs will feature comprehensive coverage of each live race together with pre-race build-up – including highlights from the day’s earlier practice and qualifying sessions – podium celebrations and post-race interviews.

ITV4 is one of the UK’s leading channels for motorsport coverage already screening extensive coverage of the British Touring Car Championship, along with British Superbikes and the World Rally Championship.

“We’re delighted to be announcing this partnership with ITV today and to be securing live, free-to-air coverage of all Formula E races for our UK fans – of which we’re confident there will be many,” said Ali Russell, Chief Marketing Officer at Formula E.

“The UK is widely considered the home of motorsport and a very important market for Formula E. As such, with its unrivalled commitment to motorsport, ITV provides the perfect platform to showcase our new fully-electric series – which will also be racing in London in June 2015 – and to appeal to a new generation of motorsport fans.”

ITV joins previously announced broadcasters FOX Sports and TV Asahi who have all committed to showing live coverage of Formula E races. The FOX Sports deal alone covers 88 territories around the world and a potential global audience of 180million households, whilst TV Asahi boasts a household reach of 51.4million.

All Formula E events take place across a single day (Saturday) with races beginning at 16:00 local time. Further TV deals will be announced in the coming weeks.

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