Everything old is new again. IMSA was originally founded back in 1969 and today the famous name for the controlling body for the new TUDOR United SportsCar Championship returned to Daytona with signage unveiled at the International Motorsports Center (IMC) opposite Daytona International Speedway.

NASCAR founder Bill France Sr. and John and Peggy Bishop co-founded the original International Motor Sports Association (IMSA) in 1969. The “new” IMSA will kick off next year with the merger between the Rolex GRAND-AM Series and the American Le Mans Series.

IMSA and International Speedway Corporation (ISC) Chairman Jim France – the son of Bill France Sr. – today joined IMSA CEO Ed Bennett and NASCAR President Mike Helton to unveil the addition of IMSA logos to signage outside the eight-story IMC building that is headquarters to IMSA, NASCAR and ISC.

“It’s been an exciting year merging GRAND-AM with the American Le Mans Series, so it’s an honor today to unveil the new IMSA logo that has united us all,” Bennett said.

“One of the first things we needed to do was establish the sanctioning body for our new venture, and based on a great deal of feedback, the obvious choice was to return to IMSA. Today was made possible by the great vision of the France family, the important relationship between Jim France and Don Panoz (founder of the ALMS), and the tireless effort and cooperation from our industry partners and employees.”

The International Motorsports Center is just the fourth home to IMSA in its existence. It was based in Bridgeport, Conn. from its founding through the conclusion of the 1988 season when it moved to Tampa, Fla. IMSA had been based in Braselton since 2001.