United SportsCar Racing is the name of the new combined series which will launch in 2014 bringing together the American Le Mans Series and the GRAND-AM Rolex Series.

The new name and series logo was announced at Chateau Elan adjacent to Sebring International Raceway at 2:30pm today.

The new logo for IMSA has also been announced and displayed for the first time (pictured right)

“When it came to the branding of our newly merged entities, we felt we had one chance to get it right – and now we believe we have done just that,” American Le Mans Series President, Scott Atherton said.

“We began the branding process by listening to everyone – manufacturers, corporate partners, drivers, teams, tracks – and of course, the fans. The input was invaluable and helped lead us to today’s milestone announcement.”

Today’s announcement culminates a four-month project that involved New York-based SME Branding, who’s client list that includes the NFL, NHL, UFC, the New York Yankees, Kentucky Derby, Madison Square Garden and NASCAR.

In addition, the new competition class names for 2014 were announced:
• The lead Prototype (P) class, combining GRAND-AM’s Daytona Prototypes plus the ALMS’ P2 and DeltaWing cars;
• Prototype Challenge (PC), retained from the current ALMS class structure;
• GT Le Mans (GTLM), consisting of the ALMS’ current GT class;
• GT Daytona (GTD), consisting of GRAND-AM’s current GT class and the ALMS’ current GTC class;
• GX, coming over from the current GRAND-AM structure.

The first race for the new combined series will be next year’s Rolex 24 at Daytona in January, 2014.