To celebrate its return to the Rolex 24 at Daytona and the unification of sports car racing under the new TUDOR United SportsCar Championship, Michelin is offering a special prize to its technical partner teams.

Michelin GTLM technical partners; Aston Martin Racing, BMW Team RLL, Corvette Racing, Porsche North America, Risi Competizione Ferrari, Krohn Racing Ferrari and SRT Viper are eligible. The Michelin GTLM winning team will receive 24 sets of MICHELIN® street tires for its drivers, engineers, mechanics, managers and staff.

“Our racing technology goes into our street tires, and our teams have helped us develop many of the innovations that we’ve taken to market, including the highly acclaimed Pilot® Super Sport, Pilot® Sport A/S 3, Defender® and our new MICHELIN® Premier® tires launched earlier this month,” said Silvia Mammone, motorsports marketing manager for Michelin North America.

“Drivers and team principals get the glory, but winning a 24 hour race demands a total performance by every member of the team, so we want them to share in the victory and enjoy the MICHELIN tires that best suit their own vehicles,” said Mammone.

The race begins at 2:10 p.m. on Saturday, Jan. 25 (live on FOX) and ends 24 hours later on Sunday afternoon (with continuing coverage on FoxSports 1 and 2).